Words that work well and play nice.
Adverbs Etc. is a one-person wordshop that helps brands find and maintain their voice through messaging, style, editing and copy that genuinely connects them with their people.
Get the best out of your writing
Messaging
Define your brand clearly
If you know your business inside and out but don’t have the words to describe it, we can find those words with messaging. I’ll help you define your brand’s positioning, unique offerings, voice and values – all in a tone that sounds just like you. With solid messaging in place, you’ll be able to clearly communicate who you are, how you’re different and why your audience should adore you.
Copy and content
Connect with your audience compellingly
Content is writing that informs, educates or entertains your audience (like blog posts, ebooks and white papers), while copy is all about getting people to take action (think landing pages, ads and product descriptions). I’m here to help with both, making sure you connect with your audience through writing that’s genuine, consistent and engaging.
Style
Maintain your brand’s voice confidently
Quality and consistency build effective brands. A consistent, personalised brand voice and writing style shows your audience that you’re trustworthy, helps build loyalty and makes writing effortless for your team. No more Grammarly, guesswork or Googling – when messaging, tone, punctuation or grammar questions pop up, your writing style guide will keep everyone on the same page.
Editing
Polish your content thoroughly
Contractions, conjunctions and commas, oh my! If writing ‘rules’ make your heart sink rather than sing, it may be time to enlist an editor. I keep on top of current conventions, so you don’t have to – from grammar, punctuation and tone to structure, accessibility and inclusivity. With a professional editor in your corner, your writing will be ready to withstand the most fastidious of nitpickers.
Hi! I’m Jay, and I help brands use words well.
I’m an editor and copywriter with a heaping helping of experience in messaging, style development, copywriting, editing and training. I’m interested in writing simple, perfect sentences, and I’m passionate about understanding language (especially the boring bits). During the semester, I’m also a lecturer teaching copywriting and advertising at Curtin University.
And I could be your word person.
I’ve worked with
* As a specialist for leading agencies
Happy clients
"Working with Jay has been a game-changer for our brand. She consistently nails the authentic, personal tone we envisioned for Fair Go Finance, making our website content resonate with our customers. Plus, she’s an absolute joy to work with and always delivers such great quality content."
Trish Adamson
Head of Marketing, Fair Go Finance
"Jay has written copy for a range of projects for Distl. Without fail, she has nailed every brief. She’s able to deeply understand each client’s uniqueness and tone of voice and efficiently communicate their message in an engaging, insightful manner. And to top it off, she’s hilarious and just a wonderful person to work with!"
David Metcalf
Director, Distl
"SECCA approached Jay [to help with] an easy-read and accessible e-learning resource. Jay was so collaborative and holistic in her work with us to ensure that our shared vision and clear voice were conveyed. She took the time to create a template for us to ensure shared understanding. Our resource became everything we envisioned and more!"
Tiffany Bunter
Clinical Lead, SECCA
Let’s work together to get the most out of your writing. If you like cake with your copy, I’d love to meet you in person. If you’d prefer to keep it digital, it’s as easy as jumping on a video call or sending a quick message. I can’t wait to chat.